About the Author

I'm a performance-obsessed digital marketing nerd, strategic advisor, and Fractional CMO who built my entire marketing philosophy through competition in sports. As a collegiate swimmer, I was trained to achieve gains measured in hundredths of a second. This hyper-focus on minute, measurable details underpins my belief that 'how you do one thing is how you do everything.' I apply that same analytical discipline to scaling businesses and maximizing marketing efficiency.

My career is defined by driving outsized results. After spending five years running large-scale paid media for Dick's Sporting Goods (one of the world's largest digital ad spenders), I joined my partner, Roger, to successfully scale Digital Position. Along the way, I've helped over 350 brands, from ambitious startups to Fortune 100 companies.

When I'm not focused on marketing, I live in Charlotte with my beautiful wife, Emma, our son Parker, and my two energetic border collies, Kemba and Cassie.