How to Advertise Your Shopify Store | Digital Position™

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Shopify Advertising 101: Avoid These 4 Mistakes


Shopify Advertising 101: Avoid These 4 Mistakes


Is Your Shopify Advertising Plan Stifling Your Sales?

As the owner of a Shopify store, you wear a lot of hats. You’re responsible for creating products, managing inventory, fulfilling orders, and connecting with customers. It can be very rewarding, but it’s a lot of work and might not leave you with much time to consider how to advertise your Shopify store. Shopify advertising is essential for growth, but your current plan may be stifling your sales. Managing your own advertising can be tricky, and there are a few potential pitfalls that you should be aware of. Consider if how you’re advertising your Shopify store is doing more harm than good by reviewing the four most common Shopify advertising mistakes store owners make.

4 Shopify Advertising Mistakes that are Stifling Your Sales

If you’re not seeing the sales you want from your Shopify store, it might be time to take a look at your advertising strategy. You could be making one (or more) of these common mistakes when it comes to advertising your Shopify store.

1. You’re Not Targeting the Right Audience

Do you know who your target audience is? If not, you can’t effectively advertise your Shopify store. Targeting the wrong audience will decrease website traffic and stifle your sales, which is not what you want. Instead, you need to focus your advertising efforts on people who are actually interested in what you’re selling. The more specific you can be, the better.

2. You’re Not Segmenting Your Audience

Once you know your audience, you need to segment them. Failing to segment your audience is one of the biggest mistakes you can make when it comes to Shopify advertising. When you don’t segment your efforts, you don’t target the right people, which can result in wasted ad spend and low conversion rates. To avoid this, take the time to segment your audience by factors like age, location, gender, interests, and more. This will ensure your ads are targeting the right people, resulting in more sales and a higher return on your Shopify advertising costs.

3. You’re Not Using Relevant Keywords

You must use keywords relevant to your products and services for Shopify advertising to be effective. Otherwise, people who see your ad may not be interested in what you’re selling. Once you know your target audience, you can choose keywords you know they’re searching online to find products like yours. This is an essential part of Shopify SEO and advertising.

4. You’re Not Budgeting Properly or Tracking Results

Are you tracking and managing your Shopify advertising costs to see which campaigns are generating positive results and which aren’t? Are you making adjustments based on your findings to make your Shopify advertising budget go further? If not, you’re likely spending more than you need to be, resulting in a not-so-great ROI.

Why You Should Hire a Professional to Help You Advertise on Shopify 

You’re a Shopify store owner, not a marketing and advertising professional, so it’s understandable if you don’t know the best Shopify advertising strategies. The good news is that professional agencies like Digital Position do! At Digital Position, we can teach you how to advertise your Shopify store with our SEO consulting and PPC services, or we can do it for you to save you time and money. 

We Save You Time by Identifying, Researching, and Targeting Your Ideal Audience

Understanding your target audience is the first step to increasing sales via Shopify advertising. At Digital Position, we research your audience, identify their wants and needs, and choose relevant keywords, strategies, and content to reach them where they are online. 

We Save You Money by Lowering Your Shopify Advertising Costs

To lower your Shopify advertising costs, we develop a strategic plan that results in the highest ROI for the least amount of ad spend. This includes identifying your target audience and creating unique content that generates organic website traffic, which leads to sales. We also track and manage all your Shopify advertising campaigns and make adjustments as needed to ensure you get the most out of your budget.

Generate More Sales When You Advertise on Shopify

Do you want your Shopify advertising plan to increase sales rather than stifle them? Then it’s time to hire a professional SEO team to help you advertise your Shopify store. At Digital Position, we specialize in ecommerce SEO, using proven strategies to generate new website visitors and more sales. Learn more about our SEO services, and contact us today to get a free quote to improve your Shopify advertising plan.

About the Author

Steve 1

Steve Cozzolongo

Hi, I’m Steve. And I track everything.

As a collegiate swimmer at SUNY New Paltz, I learned to focus on tiny details over long periods in pursuit of a hundredth of a second improvement.

In my personal life, I track biometric data to get maximum results from workouts, recover faster, and improve sleep. That same focus and extreme attention to detail guide the team at Digital Position.

I live in Charlotte with my beautiful wife, Emma and my two dogs Kemba and Cassie (border collies).

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