Income targeting is one of the levers advertisers can use to improve campaign performance, just like gender, age group, device, time of day, and many more. Every signal helps us identify your best performing customers and adjust our campaigns to steer your dollars toward the audiences that drive the most revenue. There has been a […]
In Mid-2018, Google Ads rolled out Responsive Search Ads (RSA’s) to advertisers. At the time, the general consensus was that RSA’s performed poorly in PPC. Now in 2021, RSA’s are a generally accepted format in rotation with the older Expanded Text Ads (ETA’s). However, I’m going to challenge the argument that RSA’s aren’t performing well. […]
In a further step to push advertisers toward smart bidding & automation, Google has announced the Broad Match Modified match type will be going away. This move aligns with their previous moves in 2018 to essentially make Exact Match not Exact Match by allowing “close variants” to “connect more people with what they’re looking for” […]
I’m not writing this article to talk about whether the Coronavirus is being overblown or understated, I am certainly no politician! I’m also not a doctor, so any advice I provide here is strictly from a business ownership perspective and through 15 years of experience in Digital Marketing. I’ve also got family in Italy who […]
In the United States, over 50% of businesses fail in the first 5 years of operation. Only 15% have 10 or more employees, and the percentages decrease drastically after that. Medium sized businesses have already beaten the odds and found success with an ability to scale. You’d think they’ve already “figured it out”, but in […]
You’ve setup your online clothing store on Shopify. You’ve got your inventory filled with the hottest brands. You’ve got your marketing strategy nailed. You’re ready to conquer the world. And then: this Somehow that needs to be turned into this: What even is a product feed? You can think of a product feed as essentially a massive […]
Shopping ad spend continues to grow Y/Y in fact, about 60% of all Google clicks are coming from shopping. Google sees this as a highly effective way to connect businesses with consumers, so much that shopping ad impressions were also up 40% year over year. Check out this article from search engine land which analyzed […]
What Are the Most Useful Tools for Developers in 2020? Timelines for developing software and scripts can stretch on into infinity if you aren’t equipped with the right tools and programs to help you get the job done. These days, there are a myriad of great tools made for programmers like you and I, designed […]
What. A. Mess. I’ve read many posts like this, where successful agency owners talk about their milestones and the steps they took to get there. Meanwhile, my agency has been booming and I spent many (most) months in the last couple years just trying to find some time to take a nap. Where do these […]
Keeping an eye on the health of your Adwords accounts can be an overwhelming task if you’re managing many of them. Thankfully, using Google Adwords Scripts can help take away some of the hassle and automate many tasks and processes. One essential task that many skilled developers have attempted to automate is making sure your […]
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