Learn Pay-Per-Click (PPC) Advertising

  • Account Emergency Detector – Free Adwords PPC Script

    Account Emergency Detector – Free Adwords PPC Script

    Keeping an eye on the health of your Adwords accounts can be an overwhelming task if you’re managing many of them. Thankfully, using Google Adwords Scripts can help take away some of the hassle and automate many tasks and processes. One essential task that many skilled developers have attempted to …Continue Reading »
  • Wasting Money on the Google Display Network? Try Smart Display

    Wasting Money on the Google Display Network? Try Smart Display

    The Google Display Network can be complicated, especially when the goal is to drive conversions and revenue. Luckily Google has made Display advertising easier by creating Smart Display campaigns.  The Smart Display campaigns use Google’s machine learning to automatically create image, native and text ads across the GDN in any …Continue Reading »
  • How Much Should A Small Business Spend On Google Adwords?

    How Much Should A Small Business Spend On Google Adwords?

    Ah, the money tree that is Google AdWords. We won’t try to hide the fact that it’s the most expensive pay-per-click service out there. We’ve said it before in our overview on “Picking the Best PPC Platform,” and we’ll say it again. It can be expensive. Especially for the small …Continue Reading »
  • How Much Does PPC Management Cost?

    How Much Does PPC Management Cost?

    If you want to run a successful online business, then PPC campaigns and programs like Google Adwords need to be in your plans. It’s a necessary evil we all must go through to bring in that new traffic. The problem here is, business people aren’t necessarily marketing people. Especially when …Continue Reading »
  • What Is A Good Click-Through Rate (CTR) For Google Adwords?

    What Is A Good Click-Through Rate (CTR) For Google Adwords?

    You’ve built your campaigns, written your ads, and sent them out into auction. But your work is far from over. Your AdWords management is never done. Sure, you’re probably the most concerned about conversions. Who found your ad and went ahead to give you some money? That’s a great metric …Continue Reading »
  • We Let Google Manage Our Account, Here’s What Happened

    We Let Google Manage Our Account, Here’s What Happened

    Just like any ordinary Monday, I was going through client accounts, making improvements and mining data for weekly reports. As I was deep into an analysis, the phone rang. It was a Google Representative apparently from a team that wanted to know more about my PPC efforts. Yup, he was …Continue Reading »
  • How Dynamic Search Ads Can Replace Broad Match Keywords

    How Dynamic Search Ads Can Replace Broad Match Keywords

    10+ years ago, I built my first campaign for a spring manufacturer in Connecticut. Okay, I admit it, it was my father’s business. He wanted to try to get some new customers in the door, and I wanted to offer him an easy solution. I taught myself how to use …Continue Reading »

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