I’m not writing this article to talk about whether the Coronavirus is being overblown or understated, I am certainly no politician! I’m also not a doctor, so any advice I provide here is strictly from a business ownership perspective and through 15 years of experience in Digital Marketing. I’ve also …Continue Reading »

Imagine building a house and forgetting to do the foundation. Keyword mapping is the foundation to any successful website strategy (and yes, I mean WEBSITE not just SEO or PPC). What is Keyword Mapping? Keyword mapping is the process of assigning keywords (or better yet in 2020 – keyword themes) …Continue Reading »

Neglecting your local Google My Business listing is the most common mistake we see local businesses make with the easiest solution. Your businesses Google My Business (GMB) profile shows in local search results and includes reviews, locations, hours, and a quick snippet about the service you’re providing. Since this listing …Continue Reading »

Unfortunately, a very large portion of SEO firms out there are terrible (I’m talking complete garbage). SEO has earned a poor reputation as firm after firm violates Google’s guidelines in one way or another and gets another business penalized overnight. The sad part is that these firms are destroying companies …Continue Reading »

There are many posts out there that claim to hold the secret to a successful SEO strategy. While the true answer is admittedly a matter of self-interpretation, one major element that seem to be missing in most cases is: collaboration. Collaboration is the process of two or more parties working …Continue Reading »

What. A. Mess. I’ve read many posts like this, where successful agency owners talk about their milestones and the steps they took to get there. Meanwhile, my agency has been booming and I spent many (most) months in the last couple years just trying to find some time to take …Continue Reading »