Why Hire a Search Engine Optimization Firm?
SEO is one of the most undervalued services in Digital Marketing. The ROAS is typically much higher in SEO than other forms of Digital Marketing because the traffic comes without any recurring ad cost. SEO firms like ours have mastered Google's best practices, we monitor trends, we know what causes a penalty or algorithmic devaluation and how to recover from it, and we know the best strategies to set you up for long-term success.
What does your service look like?
While we can fully customize our service, every client begins with some form of the base consulting package. This allows us to continuously do the required research, track your results & rankings, monitor your tools, communicate with search engines, proactively propose projects, answer your questions, oversee the execution of projects and more. You can then either choose to execute on our recommendations internally or hire us to execute for you (writing content, updating your website, etc.).
Am I locked into a specific package?
No! We understand that every client has unique needs. For example, you may already have your own developers but want us to write your own content. You can increase the rate at which we're sending you insights and ideas or even slow us down (it happens more than you would think). The package adjusts based on your needs, even if your needs change from time to time.
How much does your SEO service cost?
Because every package is so customized, SEO pricing varies based on need. That said, our base SEO consulting package starts at $1,600/mo. We provide a best-in-class service, so we understand that this might not always integrate with a smaller business budget. We DO have smaller business packages on the PPC side of our business, so if you're a smaller business looking to get your digital marketing started, we haven't forgotten about you - check out our PPC service.
What do your agreements look like?
Every client starts with a month-to-month agreement with a 30-day opt out. We don't want you to stay with us because you're contractually obligated to, we want you to stay with us but because you want to! The average SEO client remains with Digital Position for 3.5 years (yup), so we're not worried about locking our clients into a long-term deal. Come join our family and we think you won't want to leave.
How does your reporting work?
We didn't like any of the "stock" reporting solutions out there, so we built our own! We use a proprietary software we call Zoom, built from the ground up by our team. You will be able to log into it to see your metrics in real-time. We then typically send a monthly SEO report with an analysis of the metrics, summary of projects completed the previous month, and the projects for the upcoming month. Then we hop on a monthly call to go through it and prioritize. Custom reporting options and a more frequent cadence of calls is absolutely an option.
Are you able to visit us in-person?
Yes, we're not hiding behind a keyboard; we want you to get to know us personally. For clients near Connecticut, we can visit more regularly to ensure your goals are being met. We have an office in Simsbury, CT so we're close by! For those not in CT or NC, we will fly out to meet you in-person but the visits may occur less often.