The Coronavirus Effect on Digital Marketing – How Bad Will it Be & What to Do
Mar 12, 2020
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SEO isn't just links, it's unique content, reputation, and page speed. It's your entire online business. Everything you do to your website or online regarding your website can have an influence on SEO.
Our SEO strategies are personalized from the ground up based on your business needs. There's no cookie cutter approach at our SEO firm and we're not trying to "trick" Google. We look at your SEO holistically and utilize
You have a dedicated team you'll get to know personally that will answer any questions you can throw at them. For the sake of full transparency, we're a little "picky" about the clients we work with. We look to form
Fleet Feet joined the Digital Position family in 2017 with arguably no digital marketing strategy at all. We convinced their executive board that an online presence is indesputable, and they agreed to let us do what we do best. We moved aggressively to get all of the local stores involved in the digital marketing game. When COVID-19 emerged, the physical stores were hit hard, despite the running shoes market experiencing explosive growth. Our channels gave the entire business the shot in the arm it needed to sustain through the lockdowns. Our little agency propped up a business that employs thousands of Americans through the most trying time we've seen in decades.
#2
Position for
"running shoes"
+403%
Increase in SEO Revenue
+253%
Increase in PPC Revenue
"Digital Position has helped transform our digital advertising and organic SEO efforts. We got lucky finding Roger and Stephen. These guys act like they work at our company. I highly recommend them."
- Jason Jabaut
You see everything we see in real time via our proprietary reporting platform, DataPulse. See organic traffic projections, all your keyword rankings, your personal team with their contact info, and more.
Anytime, anywhere.
SEO is one of the most undervalued services in Digital Marketing. The ROAS is typically much higher in SEO than other forms of Digital Marketing because the traffic comes without any recurring ad cost. SEO firms like ours have mastered Google's best practices, we monitor trends, we know what causes a penalty or algorithmic devaluation and how to recover from it, and we know the best strategies to set you up for long-term success.
While we can fully customize our service, every client begins with some form of the base consulting package. This allows us to continuously do the required research, track your results & rankings, monitor your tools, communicate with search engines, proactively propose projects, answer your questions, oversee the execution of projects and more. You can then either choose to execute on our recommendations internally, or hire us to execute for you (writing content, updating your website, etc).
No! We understand that every client has unique needs. For example, you may already have your own developers but want us to write your own content. You can increase the rate at which we're sending you insights and ideas or even slow us down (it happens more than you would think). The package adjusts based on your needs, even if your needs change from time to time.
Because every package is so customized, SEO pricing varies based on need. That said, our base SEO consulting package starts at $1,600/mo. We provide a best-in-class service, so we understand that this might not always integrate with a smaller business budget. We DO have smaller business packages on the PPC side of our business, so if you're a smaller business looking to get your digital marketing started, we haven't forgotten about you - check out our PPC service.
Every client starts with a month-to-month agreement with a 30-day opt out. We don't want you to stay with us because you're contractually obligated to, we want you to stay with us but because you want to! The average SEO client remains with Digital Position for 3.5 years (yup), so we're not worried about locking our clients into a long-term deal. Come join our family and we think you won't want to leave.
We didn't like any of the "stock" reporting solutions out there, so we built our own! We use a proprietary software called DataPulse, built from the ground up by our team. You will be able to log into it to see your metrics in real-time. We then typically send a monthly SEO report with an analysis of the metrics, summary of projects completed the previous month, and the projects for the upcoming month. Then we hop on a monthly call to go through it and prioritize. Custom reporting options and a more frequent cadence of calls is absolutely an option.
Yes, we're not hiding behind a keyboard; we want you to get to know us personally. For clients near Raleigh, NC, we can visit more regularly to ensure your goals are being met. We have an office in Charlotte so we're close by! For those not in CT or NC, we will fly out to meet you in-person but the visits may occur less often.
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