How Much Should A Small Business Spend On Google Ads? [UPDATED 9/1/23]
Technical SEO Agency
You say potato, we say structured data markup.
Technical SEO is an incredibly broad topic that gets tossed around willy-nilly, but without it, websites can’t be crawled or understood by search engines. Without a strong technical foundation, your website will be slow, confusing, and most likely forgotten. Let’s not let that happen.
Success Story
Alan helped 3x Marathon Sports organic traffic in just 1 year! 🏃♂️
"Marathon Sports put their trust in us to help grow their traffic and revenue in October 2022."
- First, we fixed major technical issues.
- Then we created/optimized metadata and content across category and product pages for purchase-intent keywords.
- We perfected the site's internal linking structure.
- We built out buyer's guides for "best" keywords that round up the top products across different categories.
- We worked with New Media Campaigns to successfully migrate from a flat Shopify site structure to a slicker subfolder structure in WordPress.
- We condensed unique URLs for product variants into single URLs for each product during the migration mentioned above.
Algorithms change, but our hustle is forever.
Simply put, technical SEO is, well, technical. Agencies are effective because it’s almost always ideal to have more eyes and collective experience on an account. It takes more time and effort for you to try to manage it in-house than having a technical SEO agency who focuses on your SEO efforts exclusively. Our SEO team is top-ranking, and we’ll give you peace of mind knowing that through us you’re driving as much traffic to your business as possible.
Support
Jasmin Goicochea
Content Editor
Support
Joel Beger
Developer
SEO
Alan Lucy
SEO Account Lead
Support
Adam King
Senior SEO Specialist
SEO
Leah Harper
SEO Account Lead
Support
Daniel Lagan
IT/Analytics Specialist
SEO
Tyler Higginbotham
SEO Account Lead
Testimonials
We prioritize our client's growth.
You are missing that key piece of the puzzle—the one that will take your business to the next level. You've tried everything, but nothing seems to work. You're frustrated, and you're not sure what to do next. We get it. We've been there. We've helped hundreds of businesses just like yours and we know what works and what doesn't. We're here to help you succeed.
"Digital Position is an excellent extention of our team. We have worked with them for about a year to scale our business at a profitable level, and have accomplished that time and time again. Unlike many partners, they are always proactive to meet our needs and address any concerns. I highly recommend the Digital Position team!"
Jason Jabaut
Chief Operating Officer at Fleet Feet
"I connected with Digital Position and I wasn't sure exactly what I needed. They saw the opportunity to take our direct-to-consumer website and really just blow it up - it's something that I didn't realize the potential for myself. They went above and beyond to make sure the website, user experience, SEO, and PPC was in top-top shape. They've just done a phenomenal job for us."
Mike Shelley
Founder at Sgt Knots
We approach technical SEO from every angle.
Technical SEO is a pretty extensive topic, and you want an agency who deeply understands the ins and outs. Not only will we drastically improve and optimize all aspects of your technical SEO, but we’re happy to help you wrap your head around it too.
Note: You should use this as a checklist for your site and reach out to us if you can’t figure something out!
Sitemap optimization
- Helps search engines crawl and index your website more easily.
- A well-structured sitemap can also help to improve your search rankings.
Website architecture
- Your website architecture should be clear and logical, making it easy for search engines and users to navigate.
- A good website architecture can also help to improve your search rankings and conversion rates
Indexing issues
- Indexing issues can prevent your pages from appearing in search results.
- It is important to identify and fix any indexing issues as soon as possible.
Canonicalization
- Canonicalization tells search engines which version of a page is the authoritative one.
- This is important to avoid duplicate content issues and ensure that your pages are ranked correctly.
Mobile-friendliness
- Mobile-friendliness is a critical factor in Google's ranking algorithm.
- A mobile-friendly website will provide a better user experience for visitors on mobile devices.
HTTPS security checks
- HTTPS security checks are important for protecting your website and its visitors
- Google also prefers HTTPS websites over HTTP websites.
URL structures
- URL structures should be clear, concise, and descriptive.
- This will help search engines to understand the content of your pages.
Duplicate content issues
- Duplicate content issues can confuse search engines and harm your search rankings.
- It is important to identify and fix any duplicate content issues on your website.
Broken pages/404 errors/301 redirects
- Broken pages, 404 errors, and 301 redirects can frustrate users and harm your search rankings.
- It is important to monitor your website for these issues and fix them promptly.
Page speed
Internal linking
- Internal linking helps search engines to understand the structure of your website and the relationships between your pages.
- A good internal linking structure can also help to improve your search rankings.
Structured data markup
- Structured data markup helps search engines to better understand the content of your pages.
- This can lead to richer search results and improved search rankings.
Hreflang optimization
- Hreflang optimization tells search engines which language version of a page should be served to users in different countries.
- This is important for websites that target multiple languages.
Meet
We didn't like the reporting options out there, so we built our own! DataPulse allows you to log in and follow along with your performance. Anything that we can see in your accounts? Yeah, you can see it too!
We're an open book, every step of the way.
Every Digital Position client gets full access to a managed DataPulse profile for their business.
- Precise PPC & SEO Performance Tracking
- Auto Updating Dashboards
- Performance Forecasting with Current Month Projections
- Account Performance Alerts
- Campaign Optimization Scripts
- Unlimited Data Retention
- Year Over Year Performance Comparisons
- Granular Data Filters
FAQs
Technical SEO is important because it helps search engines to understand your website and its content. This can lead to improved search rankings, more traffic, and better conversions.
Some common technical SEO issues include:
- Duplicate content
- Broken links
- 404 errors
- Slow page loading speeds
- Mobile-unfriendliness
- Improper use of canonical tags
- Lack of sitemap
- Robots.txt file blocking important pages
The best way to fix technical SEO issues on your website is to start with a technical SEO audit. This will identify any issues that are preventing your website from being crawled, indexed, or rendered properly. Once you have identified the issues, you can take steps to fix them.
Here are some tips for good technical SEO:
- Make sure your website is mobile-friendly.
- Use a clear and concise URL structure.
- Create and submit a sitemap.
- Use canonical tags correctly.
- Fix any broken links or 404 errors.
- Improve your page loading speeds.
- Use structured data markup.
- Block unwanted pages from being crawled using your robots.txt file.
You don't necessarily need to hire an SEO expert to fix technical SEO issues, but it can be helpful if you are not familiar with the process or don't have the time to do it yourself.
You should check your website for technical SEO issues at least once a month. This will help to identify any new issues that may have arisen.
There are many good resources available for learning more about technical SEO. Here are a few:
Your success story starts here.
It's time for you to feel what a marketing agency with the right priorities can do for you. We're ready when you are. 🚀