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When growth is plateauing despite throwing more money at ads – and you’re drowning in marketing decisions – is typically the time when folks start wondering if hiring a fractional CMO is the right move. Here’s the bottom line: The Numbers: $5K-$12K monthly for fractional vs. $25K+ for full-time (plus benefits). Brands that are already…
Google Ads just introduced AI Max, and it’s already starting to show potential for driving some interesting changes in how campaigns perform. As AI continues to evolve, Google is finding new ways to use it in its advertising strategies. AI Max is designed to push campaigns beyond traditional keyword match types and help advertisers target…
Google is rolling out its new AI Mode (Search Generative Experience, or SGE) nationwide, and what we’re seeing is a seismic shift in how search results are served, and how we need to market for them. AI Mode is synthesizing multiple sub-searches and delivers AI-generated answers alongside a sidebar of links. As more users rely…
Google just quietly rolled out a new metric inside Google Ads, and while it hasn’t been officially announced, it’s already live in some accounts. The new metric, “Conv. value (incl. predicted)”, layers machine learning predictions on top of actual conversion value. For brands running long-funnel or delayed-purchase campaigns, this changes the game. But the lack…
How to Fix Conversion-Drops on Six-Figure Shopify Stores Last Black Friday, we heard of a $20M fashion brand that lost $180K in 3 hours because their inventory checking widget couldn’t handle the traffic spike. Their checkout completion time jumped from 1.4s to 9.2s, and conversions dropped through the floor. The culprit? A single external API…
Google just dropped a potential game-changing update for Demand Gen campaigns: Target CPC bidding. If you’ve been itching for more granular control, this is the one you’ve been begging for. Demand Gen used to be a fully hands-off affair, but with Target CPC, you can now fine-tune traffic volume and cost per click like a…
Google’s AI Overviews and language models like ChatGPT are starting to take over how people search. In fact, over 1.5 billion use Google’s AI Overviews monthly, and that number is climbing. That means your audience isn’t just searching on Google anymore. They’re asking questions in AI-powered tools, and those tools are serving up answers. If…
Google just made another big move, and it could seriously change how your brand shows up online. Video ads are now rolling out across Google Search, Shopping, and Image results. Yep, not just YouTube anymore, your Performance Max campaigns are getting a lot more visual and fast. Via Search Engine Land This update is already…
Google just dropped a massive list of updates at Marketing Live 2025, and nearly all of them are powered by AI. From how ads get built to where they appear, a lot is changing. If you want to stay competitive, this is the time to get familiar with what’s new, and how to act on…
Meta is finally giving us more insight into what’s actually working in our ads, and it’s long overdue. They just rolled out a new reporting feature called “Top Creative Themes,” which gives you a clearer picture of what types of messaging and visuals are performing in your account. Instead of relying on gut feel or…
