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Google is shaking things up again. They’re rolling out major updates to their Demand Gen campaigns and saying goodbye to Video Action Campaigns, all about pushing advertisers to create more engaging visual content and measuring performance more effectively against social media campaigns. Let’s dive into what’s happening, how it impacts us and our clients, and…
Google is rolling out Search Max, a new campaign type that blends Broad Match, Performance Max , and Dynamic Search Ads into one fully automated search campaign. The pitch? More reach, more automation, and “smarter” targeting. The reality? Less control, higher potential costs, and a whole lot of AI deciding when and where your ads…
We all know content is supposed to be king, right? But man, it’s getting harder and harder to actually rule that kingdom. Lots of businesses are putting out content, maybe even using AI tools for video. But most companies are honestly terrible at it. And I get it! I’ve been there myself… you’re trying to…
AppLovin has been around since 2012, but really exploded onto the e-commerce scene in November 2024 with their announcement of e-commerce ads. Think about it this way, AppLovin used to serve ads for Angry Birds while you were playing Candy Crush. Now, they’re serving highly targeted ads for direct-to-consumer (DTC) brands in apps & games…
Shopify recently began sending out warnings of an upcoming forced migration that is affecting many stores. Once upon a time, installing Google Analytics & Facebook conversion tracking on a Shopify store was a breeze, those days are long gone. Here’s the breakdown of what you need to know: Here’s an example of the warnings Shopify…
SEO is always evolving, and staying ahead of trends is key to seeing success. As we get rolling into 2025, here are the top trends we believe will shape the year of search engine optimization. TLDR: 1. AI Overviews and Enhanced Organic Shopping Features Will Complicate Keyword Tracking What is Happening? AI tools like Google’s…
AppLovin appears to have taken the world by storm, so much so that I seem to be getting questions about it almost daily at this point. I guess it makes sense, because their stock did this… AppLovin has been around for a while, having been established on 2012. But prior to breaking into e-commerce, AppLovin…
TLDR: Big changes are coming to paid advertising in 2025, and if you don’t want to fall behind, it’s time to pay attention to the landscape. 2024 was a huge year for digital advertising platformsl like Google Ads & Microsoft Ads, and we anticipate that there will be a number of fundamental changes in the…
Heads up! Google Ads has made a change that could impact your campaigns. When you switch to smart-bidding strategies, your exact and phrase match keywords might automatically change to broad match without you knowing. This could lead to your ads showing up for less relevant searches, potentially increasing costs and reducing effectiveness. What’s Happening? Google…
Meta is making waves with a new test: ad-free subscription options for Facebook and Instagram users in Europe. The move is aimed at complying with European privacy regulations, it has the potential to be implemented in the United States if it performs well. For advertisers, this would mean reduced reach, higher CPCs, and tougher competition…
