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Google just rolled out a new campaign upgrade called “AI Max” that adds a serious dose of machine learning to standard Search campaigns. Think of it as a halfway point between regular Search and Performance Max, more automation, but still built around your keywords. This isn’t a brand-new campaign type. It’s an enhancement to what…
Amazon’s testing a new two-part product title format, and while there’s no official launch date yet, this update has the potential to shake up how your products rank and perform. The new format splits titles into two sections: a short “Core Product Title” and a separate “Product Highlights” section that will showcase benefits and features….
We’re seeing signs that Google is testing a new Shopping Ads layout, and it’s very different from what we’re used to. Instead of the traditional horizontal carousel we’ve all come to expect, this new format stacks product ads in a grid layout that looks more like Google Images. This might seem like a small visual…
OpenAI is officially stepping into eCommerce with a brand-new shopping assistant built directly into ChatGPT. If you’ve ever asked ChatGPT for product recommendations, this new feature takes it a step further, now it’s giving curated lists of actual products from real stores, complete with links to buy. Via Open AI This isn’t just a cool…
It’s no secret that Performance Max campaigns have been one of Google’s most powerful, but also most mysterious, ad formats. Advertisers have been flying blind when it comes to which channels are working, which creative is pulling its weight, and where the budget is actually going. But that’s starting to change. Google just rolled out…
Google is rolling out a Merchant Center update that will automatically pull content from your marketing emails and use it to populate placements across Search, Shopping, and other surfaces. Promotions, new product announcements, even social links from your email blasts. If it’s in your emails, Google might use it. Here’s the kicker: you’re opted in…
Google just dropped a new feature inside Google Ads called Personalized Growth Plans, and it’s starting to roll out now. These are custom recommendations built around your account’s goals, and they’re designed to help advertisers grow more efficiently. Via Govind Singh Panwar on X Let’s break down what’s happening, what it means for you, and…
On April 9, Temu, the fast-growing e-commerce platform, abruptly ceased its Google Shopping ads in the U.S. Within three days, its App Store ranking plummeted from a consistent third or fourth position to 58th, highlighting the company’s heavy reliance on paid advertising for user acquisition. What Happened? Temu’s business model has been heavily subsidized by…
Amazon just made a major change to its biggest shopping event of the year: Prime Day 2025 will now run for four full days instead of two. That makes it the longest Prime Day in U.S. history, and yes, it’s going to have a big impact on planning, inventory, and how brands show up during…
There’s been a lot of noise around tariffs lately. Headlines make it sound apocalyptic: rising costs, tighter margins, unpredictable supply chains. But while the internet’s panicking, our clients aren’t. They’re pivoting. They’re playing the game smarter. And they’re still winning. We’ve seen brands make quick, creative moves to keep costs in check and ad performance…
